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Research papers

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Mark Pearson, Tim Macer
Company: EGG Research & Consultancy Ltd.
September 23, 2001
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Citation

Pearson and Macer (2001a, September 23). Joined up research on the eHighway. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/joined-up-research-on-the-ehighway


Research papers

Towards a new market era

The topic of this paper was given as The Value of Continuous Research. For any of you who may have doubts as to the value of continuous research, let me say that continuous research is the only type of research appropriate in brand development...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Martinus van Herk
June 15, 1992
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Citation

van Herk, M. (1992a, June 15). Towards a new market era. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/towards-a-new-market-era


Research papers

S.I.M.T.A.S.S

This paper illustrates the creation of a monitoring system for the insurance market in Italy, which in recent years is undergoing rapid development. This continuous research programme, called SIMTASS, has as objective the supply of a detailed picture...

Catalogue: Seminar 1988: Research For Financial Services
Authors: Marco Boneschi, Giorgio Lanz
Company: Burke, Inc.
June 15, 1988
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Citation

Boneschi and Lanz (1988a, June 15). S.I.M.T.A.S.S. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/s-i-m-t-a-s-s


Case studies

The case for continuous monitoring of travel markets

This paper will make the case that the regular monitoring of tourism is the most relevant way of assessing changes in travel patterns. The paper will look in detail at two regular surveys, the British Travel Survey Monthly which is designed to...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Charles Ilsley
May 4, 1988
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Citation

Ilsley, C. (1988a, May 04). The case for continuous monitoring of travel markets . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-case-for-continuous-monitoring-of-travel-markets-


Research papers

Researching a mobile population

The purpose of the paper is twofold: firstly to describe the problems involved in conducting research, and particularly continuous research, among a highly mobile minority group: and secondly to consider the techniques of continuous advertising...

Catalogue: Seminar 1988: Travel And Tourism Research
Author: Mike Denny
May 4, 1988
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Citation

Denny, M. (1988a, May 04). Researching a mobile population. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/researching-a-mobile-population


Research papers

Continuos-survey

In consultation with the Magazine Division it was definitely decided in May of this year to start and implement a comprehensive continuous (readership) survey of the magazine market. For the time being this survey will be restricted to developments...

Catalogue: Seminar 1985: Quality In Publishing
Author: Hein G.M. Brinkhoff
November 27, 1985
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Citation

Brinkhoff, H. G. (1985a, November 27). Continuos-survey. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/continuos-survey


Research papers

Improving the profitable use of continuous research

It is probably relatively easy to assess the need for such information when it is only used in-house, but how does an organisation which provides a service to the public at large assess the value of the research it disseminates? This question arose...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: Mary Bartram
August 1, 1981
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Citation

Bartram, M. (1981a, August 01). Improving the profitable use of continuous research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/improving-the-profitable-use-of-continuous-research


Research papers

Advertising expenditure- advertising effect

The paper describes practical experience with a method for monitoring advertising effectiveness (Werbemonitor). The principle of this method lies in the continuous collection of specific advertising effectiveness measures from consumers at frequent...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
September 1, 1980
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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect


Research papers

Advertising expenditure- advertising effect (German)

The paper describes practical experience with a method for monitoring advertising effectiveness (Werbemonitor). The principle of this method lies in the continuous collection of specific advertising effectiveness measures from consumers at frequent...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Arthur Juchems
September 1, 1980
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Citation

Juchems, A. (1980a, September 01). Advertising expenditure- advertising effect (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/advertising-expenditure--advertising-effect-german-